Getting Results In Difficult Times: Clear Objective

Courageously declare your intended objective.

What are you aiming for?  What are you asking your team to accomplish?  Can you state the objective in one simple sentence?

For example, when Steve Jobs introduced the MacBook Air, he simply described it as, “The world’s thinnest notebook.”

The primary task of the leader in difficult times is to clear away the clutter and noise so people can concentrate on the goal.  The best way to silence the noise is to go on record with a bold objective that will demand the complete concentration of your team to accomplish it.

Once the objective has been set, remind everyone daily and explain why it’s critical to the future of your firm every chance you get.


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